We are presenting the notable outcomes arising from our collaboration with Serengeti Breweries Limited for the Serengeti Lite, embodied in the 6-week "NCP - Maokoto Ndani Ya Kizibo" campaign.

Case Studies

Guided by the strategic acumen of Rhona Namanya, Irene K. Mutiganzi, Brian Salewa, Anitha Msangi Rwehumbiza, Ester Rhafael and the rest of the team, we achieved a remarkable campaign reach of 932K. Additionally, our collaborative endeavours drove purchase intent by 24% among the Tanzanian Mdundo audience. Our steadfast dedication to achieving excellence prompted us to rigorously monitor pivotal metrics, empowering us to enhance our strategy for optimal outcomes actively. This journey beautifully showcases our prowess in designing triumphant initiatives tailored to brands aspiring to forge connections with an audience deeply attuned to the realm of music. Let's engage and synergize our strengths to craft a narrative of accomplishment that reflects your unique journey. Immerse yourself in our repository of complimentary brand data, meticulously curated for the dynamic African mass market.